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What is ISO 20252?


ISO 20252 specifies the processes involved in conducting research projects through all steps of the research from proposal, through sampling, fieldwork and data analysis to the final report. It guarantees staff training and development protocols as well as proper control of subcontractors.

ISO 20252 shows clients that their research will be carried out under controlled conditions therefore providing a high level of confidence with results they can rely on. It ensures that each aspect is managed consistently and that respondents are protected. It provides an internationally recognized framework for best practices; it helps to succeed through improved customer satisfaction, staff motivation and continual improvement.

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